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Eric Ibara

Director, Residual Values & Cost to Own at Kelley Blue Book

Eric Ibara is the director of residual values and cost to own for Kelley Blue Book.  He brings 30 years of automotive industry experience to this role, which includes overseeing the company’s residual value forecasts and cost to own values.  Additionally, Ibara regularly meets with vehicle manufacturers, finance companies and automotive fleet companies to provide consulting services.

The residual value information Ibara develops is offered as a syndicated data product and is utilized on Kelley Blue Book’s KBB.com as a component of Kelley Blue Book’s 5-Year Cost-to-Own information.  Kelley Blue Book uses historical auction data that feeds a proprietary forecast model developed and maintained by in-house statisticians. Vehicle test-drives as well as other research techniques are incorporated as additional inputs into the forecasting process.

Prior to joining Kelley Blue Book in 2006, Ibara spent more than a decade at Mitsubishi Motors where he directed the financial planning department.  In this position, he architected innovative methods for forecasting residual values for the lifecycle planning of vehicles and improved incentive cost forecasting, resulting in greater accuracy and better spending analysis for sales executives.  Ibara worked closely with the remarketing group to assist with the setting of floors that achieved budget targets.  He also provided analysis and support to the fleet business unit and assisted with contract negotiations.  Additionally, Ibara collaborated with the pricing, marketing, and product planning teams on new vehicle debuts and product redesigns to achieve vehicle profit targets.

Prior to Mitsubishi, Ibara worked at Nissan Motor Corporation in financial planning.  In this capacity, he handled long-range forecasts and strategic planning, including viability and profitability analyses for models under both the Nissan and Infiniti brands.  He participated in the first studies that quantified the residual risk associated with Nissan and Infiniti lease portfolios.  Ibara also has worked for Disney and served as a consultant for Price Waterhouse prior to his work in the automotive industry.

Ibara often appears as a speaker at industry conferences and is frequently interviewed on topics pertaining to residual values by media.  Ibara holds a Bachelor of Science degree in civil engineering from Purdue University, a Master of Science degree in civil engineering from the University of California, Berkeley, and a Master of Business Administration degree from the University of California, Los Angeles.